How brands are reclaiming the conversation through audio

What emotion does a brand inspire? Image by Falkenpost from Pixabay

Self-curating podcast identities and audiences

If you’ve been affected by this picture, please contact Weetabix. Or Heinz. Just leave me out of it.

Somewhere in the now distant past, advertisers realised that by making genuinely useful, valuable content, they could better serve their audiences and win their loyalty.

Sophisticated and diverse conversations with real people, not advertising models

Brands curating conversation via podcasting

High level conversation for any vertical. Haw Haw. Image by Christine Sponchia from Pixabay

Ultimately, a great podcast is about forging a connection that creates positive change or action in our world.

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Podcasting specialist and producer. Also runs Podcast Pioneers.

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Katharine Kerr, Podcast Pioneers

Katharine Kerr, Podcast Pioneers

Podcasting specialist and producer. Also runs Podcast Pioneers.

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